The economics
Coaching is a great business.
Run the model yourself.
Drag the sliders. This is your P&L on TRAIN247 — in-person sessions, online coaching, and a software line item too small to matter.
Online coaching is the margin engine: no floor fees, no commute, and TRAIN247 delivers the programs, logging, and accountability that make it stick.
Monthly revenue
$8,283
On TRAIN247
$8,281/mo
software eats 0.03% of revenue
On the incumbent*
$8,173/mo
software eats 1.33% ($110/mo)
Extra you keep per year on TRAIN247
$1,290
≈ 13 sessions you don't have to train just to pay for software
*Incumbent cost = published tier for your online roster + full add-on stack.
A worked example: the hybrid Boston trainer
Fifteen in-person sessions a week at $100, plus twelve online clients at $149/mo — the hybrid shape most independent trainers are moving toward, because online revenue has no floor fees attached.
| In-person revenue (15 × $100 × 4.33 wks) | $0/mo |
| Online coaching revenue (12 × $149) | $0/mo |
| Gross revenue | $0/mo |
| Gym floor fees (in-person access) | −$0/mo |
| Liability insurance | −$0/mo |
| Software — incumbent (Pro tier + add-on stack) | −$0/mo |
| Software — TRAIN247 | −$2.47/mo |
| Net on TRAIN247 | $0/mo |
Illustrative model — your rates, fees, and taxes vary. The point survives any assumptions: software should be the smallest line on this table, not the third biggest.
The growth flywheel software shouldn't tax
Every online client you add is nearly pure margin — no floor fee, no extra hours on the gym floor. The incumbents tax that growth with seat-based tiers: more clients, higher tier, bigger bill. On TRAIN247 the software line never moves. Add your 13th client, your 40th, your 400th — still $2.47.