Pricing
One plan. Every feature.
No ladder to climb.
The incumbents split this list across four tiers and five add-ons. Here it is as one flat price — their entire ladder, no rungs.
The only tier
$2.47
per month · unlimited clients · everything below
Free while we're in beta. Founding trainers keep founder pricing for life.
No seats. No tiers. No add-ons. No setup fees. No annual lock-in.
Coaching
- LiveWorkout programs and workout tracking
- LiveSet-by-set logging with rest timers
- LivePlain-text workout builder — type it, it's built
- LiveMaster workouts and reusable programs
- LiveHabit coaching with streaks
- LiveGoals, trainer notes, and appointments
- SoonBasic in-app nutrition tracking and PDF meal plans
- SoonAdvanced nutrition coaching — meal plans, recipes, macros
Clients & engagement
- LiveIn-app client messaging
- LiveDigital member profiles with progress tools, compliance metrics, and body measurements
- LiveProgress charts — weight, volume, rest, compliance
- LiveClient data export — everything, anytime, portable
- SoonGroup messaging and communities
- SoonClient connections: Apple Health / Apple Watch, WHOOP, Garmin, MyFitnessPal, Fitbit, Withings
- SoonAutomated program delivery
Business & growth
- LiveLive customer support — you talk to the people who build it
- LivePersonalized onboarding support
- LiveFounders community — vote on what ships next
- SoonProfile page and product storefront
- SoonStripe integrated payments
- SoonProspects, trial products, and referral campaigns
- SoonVideo coaching — live and on-demand
- SoonZapier integrations
Brand & platform
- LiveWeb app optimized for iPhone, iPad, and desktop
- SoonNative iOS and Android apps
- SoonCustom branded app — your logo, your colors, your name
- SoonBranded Apple Watch app
- SoonAPI access and webhooks
- SoonMulti-location programming content control
The economics, itemized
Their highest tier — Studio Plus, add-ons included — against the only tier we have. Same feature list. Watch the numbers.
| Total software cost | Their Studio tier ($248/mo) | TRAIN247 ($2.47/mo) | You keep |
|---|---|---|---|
| 1 year | $0 | $0.00 | $0.00 |
| 3 years | $0 | $0.00 | $0.00 |
| 5 years | $0 | $0.00 | $0.00 |
At every roster size, same story
Below Studio, feature parity means their base tier plus $65/mo of add-ons. Our price doesn't know how many clients you have.
| Clients | Their monthly* | Ours | Saved in 1 yr | 3 yrs | 5 yrs |
|---|---|---|---|---|---|
| 1 | $0/mo | $2.47/mo | $0 | $0 | $0 |
| 5 | $0/mo | $2.47/mo | $0 | $0 | $0 |
| 10 | $0/mo | $2.47/mo | $0 | $0 | $0 |
| 20 | $0/mo | $2.47/mo | $0 | $0 | $0 |
| 60 | $0/mo | $2.47/mo | $0 | $0 | $0 |
*Published Grow/Pro 5/Studio prices plus the Business + Nutrition + Payments + Video add-on stack; 10–60-client Pro tiers estimated from the published ladder. One-time branded-app setup fees excluded.
Now invest the difference
Put each year's savings ($0.00/yr vs their Studio tier) to work instead:
At Apple's trailing average (~20%/yr)
$0
after 1 yr
$0
after 3 yrs
$0
after 5 yrs
At Nvidia's trailing average (~70%/yr)
$0
after 1 yr
$0
after 3 yrs
$0
after 5 yrs
Hypothetical illustration using rounded trailing-5-year average annual returns. Past performance doesn't guarantee anything — but the $14,731 you didn't spend is real either way. Not investment advice.
Or after 5 years: your own studio.
Five years of incumbent software at the Studio tier is $0.00 out the door. That's roughly first, last, and security on a modest commercial space outside the core (~$2,000/mo) plus a serious starter equipment package — rack, platform, bar and plates, bench, dumbbell run, flooring. Same five years, two endings: a decade of receipts from a software vendor, or keys to your own floor.
$0
First/last/security (~$2k/mo space)
$0
Rack, platform, bars, plates
$0
Bench, dumbbells, flooring
$0
Left over for the sign
Fair questions
Why is it so cheap? What's the catch?
No catch — a different cost base. We're AI-native with almost no overhead, so $2.47 covers our costs with room to spare. The incumbents' price isn't their cost; it's what a locked-in trainer will tolerate. We'd rather have 100,000 trainers at the correct price than 10,000 at the extractable one.
What does "soon" mean, honestly?
It means on the roadmap and not shipped yet — we mark it rather than pretend. Founding trainers vote on what ships next, and when it ships, it's included. Nothing on this page will ever become an add-on.
Can I leave and take my data?
Yes — everything, anytime. Your clients' workout history, logs, body stats, and messages are yours and theirs, exportable on demand. We keep your business by being good, not by holding your data hostage.
Does the price go up when I add clients?
No. Seat pricing is how the incumbents tax your growth — the better you do, the more they take. One flat price, one client or four hundred.